Madison, WI Real Estate Market 2026

Investor-grade market analytics for Madison, Wisconsin. Data from Zillow ZHVI, FRED, Census ACS, and FEMA NRI. Updated monthly.

Median Home Price

$428,692

+3.0% year-over-year

Est. Rental Yield

4.5%

gross annual

12-Month Forecast

-6.1%

base case (Zillow ZHVF)

-6.1% year-over-year

Madison Market Summary

Madison, WI shows steady growth at 3.0% year-over-year appreciation, reflecting balanced market conditions with moderate demand. Affordability is moderately stretched with a price-to-income ratio of 4.94x, above the national average of 4.8x. Net negative migration (-1,615 returns/year) is reducing housing demand pressure. Climate risk remains low (34/100), favorable for long-term investment stability. Rental yield of 4.55% is moderate, offering acceptable cash flow for leveraged investments.

Affordability

Affordability Score72/100
Price-to-Income Ratio4.9x (national avg 4.8x)
Median Household Income$86,827

Price Forecast Scenarios

12-month projection (Zillow ZHVF model)

Bear Case-9.2%
Base Case-6.1%
Bull Case-3.1%

Climate & Natural Hazard Risk

Madison, WI's primary climate exposure is tornadoes (49/100). The composite climate risk score of 34/100 (Low) indicates overall risk reflecting favorable conditions for long-term real estate investment. This market benefits from relatively low natural hazard exposure compared to coastal and wildfire-prone regions.

Source: FEMA National Risk Index

Get the full Madison dataset

Migration flows, ZIP-level neighborhood data, full demographics, price history, and the Market Screener.

Madison Real Estate Market Data 2026 | Lotlytics | Lotlytics