Markets/Wisconsin/La Crosse-Onalaska

La Crosse-Onalaska, WI-MN Real Estate Market 2026

Investor-grade market analytics for La Crosse-Onalaska, Wisconsin. Data from Zillow ZHVI, FRED, Census ACS, and FEMA NRI. Data through August 2026.

Median Home Price

$336,488

+5.1% year-over-year

Est. Rental Yield

4.1%

gross annual

12-Month Forecast

+4.9%

base case (Zillow ZHVF)

+4.9% year-over-year

Climate Risk

18/100

Very Low

Market Momentum

๐Ÿ”ฅ
Hot
1.4mo supply ยท Score +5/7

Net migration: Top 47% nationally

Income Migration

โžก๏ธ Neutral0.93x

In-migrants avg $50,757 AGI vs out-migrants $54,623

๐Ÿ›๏ธ

Opportunity Zone Market

1 ZIP codes in La Crosse-Onalaska are designated Qualified Opportunity Zones (IRC 1400Z-2), eligible for capital gains tax deferral on qualifying investments. Learn more โ†’

La Crosse-Onalaska Market Summary

La Crosse-Onalaska, WI-MN is experiencing strong growth with 5.1% year-over-year appreciation, indicating a seller's market with robust demand. Affordability remains favorable with a price-to-income ratio of 4.74x, below the national average of 4.8x. Modest net positive migration (+15 returns/year) provides steady demand support. Climate risk remains low (18/100), favorable for long-term investment stability. Rental yield of 4.11% is moderate, offering acceptable cash flow for leveraged investments.

Affordability

Affordability Score75/100
Price-to-Income Ratio4.7x (national avg 4.8x)
Median Household Income$71,009

Price Forecast Scenarios

12-month projection (Zillow ZHVF model)

Bear Case+2.5%
Base Case+4.9%
Bull Case+7.4%

Climate & Natural Hazard Risk

La Crosse-Onalaska, WI-MN's primary climate exposure is flooding (38/100). The composite climate risk score of 18/100 (Low) indicates overall risk reflecting favorable conditions for long-term real estate investment. This market benefits from relatively low natural hazard exposure compared to coastal and wildfire-prone regions.

Source: FEMA National Risk Index

Get the full La Crosse-Onalaska dataset

Migration flows, ZIP-level neighborhood data, full demographics, price history, and the Market Screener.