Appleton, WI Real Estate Market 2026

Investor-grade market analytics for Appleton, Wisconsin. Data from Zillow ZHVI, FRED, Census ACS, and FEMA NRI. Updated monthly.

Median Home Price

$352,691

+5.4% year-over-year

Est. Rental Yield

4.2%

gross annual

12-Month Forecast

-5.9%

base case (Zillow ZHVF)

-5.9% year-over-year

Market Momentum

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Warm
3.1mo supply ยท Score +3/7

Migration: Top 51% nationally

Income Migration

๐Ÿ“‰ Wealth Drain0.84x

In-migrants avg $59,597 AGI vs out-migrants $71,216

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Opportunity Zone Market

2 ZIP codes in Appleton are designated Qualified Opportunity Zones (IRC 1400Z-2), eligible for capital gains tax deferral on qualifying investments. Learn more โ†’

Appleton Market Summary

Appleton, WI is experiencing strong growth with 5.4% year-over-year appreciation, indicating a seller's market with robust demand. Affordability remains favorable with a price-to-income ratio of 4.2x, below the national average of 4.8x. Climate risk remains low (18/100), favorable for long-term investment stability. Rental yield of 4.2% is moderate, offering acceptable cash flow for leveraged investments.

Affordability

Affordability Score83/100
Price-to-Income Ratio4.2x (national avg 4.8x)
Median Household Income$83,919

Price Forecast Scenarios

12-month projection (Zillow ZHVF model)

Bear Case-8.8%
Base Case-5.9%
Bull Case-2.9%

Climate & Natural Hazard Risk

Appleton, WI's primary climate exposure is tornadoes (38/100). The composite climate risk score of 18/100 (Low) indicates overall risk reflecting favorable conditions for long-term real estate investment. This market benefits from relatively low natural hazard exposure compared to coastal and wildfire-prone regions.

Source: FEMA National Risk Index

Get the full Appleton dataset

Migration flows, ZIP-level neighborhood data, full demographics, price history, and the Market Screener.