Markets/Wisconsin/Green Bay

Green Bay, WI Real Estate Market 2026

Investor-grade market analytics for Green Bay, Wisconsin. Data from Zillow ZHVI, FRED, Census ACS, and FEMA NRI. Updated monthly.

Median Home Price

$326,489

+5.8% year-over-year

Est. Rental Yield

3.7%

gross annual

12-Month Forecast

-6.1%

base case (Zillow ZHVF)

-6.1% year-over-year

Green Bay Market Summary

Green Bay, WI is experiencing strong growth with 5.8% year-over-year appreciation, indicating a seller's market with robust demand. Affordability remains favorable with a price-to-income ratio of 4.21x, below the national average of 4.8x. Modest net positive migration (+156 returns/year) provides steady demand support. Climate risk remains low (28/100), favorable for long-term investment stability. Rental yield of 3.7% is below average, suggesting this market is more suited for appreciation-driven strategies.

Affordability

Affordability Score83/100
Price-to-Income Ratio4.2x (national avg 4.8x)
Median Household Income$77,459

Price Forecast Scenarios

12-month projection (Zillow ZHVF model)

Bear Case-9.2%
Base Case-6.1%
Bull Case-3.1%

Climate & Natural Hazard Risk

Green Bay, WI's primary climate exposure is tornadoes (40/100). The composite climate risk score of 28/100 (Low) indicates overall risk reflecting favorable conditions for long-term real estate investment. This market benefits from relatively low natural hazard exposure compared to coastal and wildfire-prone regions.

Source: FEMA National Risk Index

Get the full Green Bay dataset

Migration flows, ZIP-level neighborhood data, full demographics, price history, and the Market Screener.

Green Bay Real Estate Market Data 2026 | Lotlytics | Lotlytics