Markets/South Carolina/Hilton Head Island-Bluffton

Hilton Head Island-Bluffton, SC Real Estate Market 2026

Investor-grade market analytics for Hilton Head Island-Bluffton, South Carolina. Data from Zillow ZHVI, FRED, Census ACS, and FEMA NRI. Updated monthly.

Median Home Price

$510,746

-0.8% year-over-year

Est. Rental Yield

4.6%

gross annual

12-Month Forecast

-6.1%

base case (Zillow ZHVF)

-6.1% year-over-year

Hilton Head Island-Bluffton Market Summary

Hilton Head Island-Bluffton, SC is experiencing a correction with -0.8% year-over-year decline, signaling a buyer's market with softening demand. Affordability pressure is significant: the price-to-income ratio of 6.3x well exceeds the national average of 4.8x. Modest net positive migration (+1,028 returns/year) provides steady demand support. Climate risk is moderate (48/100) with manageable exposure. Rental yield of 4.62% is moderate, offering acceptable cash flow for leveraged investments.

Affordability

Affordability Score53/100
Price-to-Income Ratio6.3x (national avg 4.8x)
Median Household Income$81,015

Price Forecast Scenarios

12-month projection (Zillow ZHVF model)

Bear Case-9.2%
Base Case-6.1%
Bull Case-3.1%

Climate & Natural Hazard Risk

Hilton Head Island-Bluffton, SC's primary climate exposure is hurricanes (80/100). The composite climate risk score of 48/100 (Moderate) indicates overall risk with manageable exposure that should be factored into investment analysis. This market benefits from relatively low natural hazard exposure compared to coastal and wildfire-prone regions.

Source: FEMA National Risk Index

Get the full Hilton Head Island-Bluffton dataset

Migration flows, ZIP-level neighborhood data, full demographics, price history, and the Market Screener.

Hilton Head Island-Bluffton Real Estate Market Data 2026 | Lotlytics | Lotlytics