Markets/South Carolina/Hilton Head Island-Bluffton

Hilton Head Island-Bluffton, SC Real Estate Market 2026

Investor-grade market analytics for Hilton Head Island-Bluffton, South Carolina. Data from Zillow ZHVI, FRED, Census ACS, and FEMA NRI. Data through August 2026.

Median Home Price

$523,548

+0.5% year-over-year

Est. Rental Yield

4.5%

gross annual

12-Month Forecast

+0.5%

base case (Zillow ZHVF)

+0.5% year-over-year

Climate Risk

48/100

Low

Market Momentum

➡️
Neutral
4.5mo supply · Score -1/7

Net migration: Top 13% nationally

Income Migration

💰 Wealth Influx1.98x

In-migrants avg $155,845 AGI vs out-migrants $78,804

🏛️

Opportunity Zone Market

7 ZIP codes in Hilton Head Island-Bluffton are designated Qualified Opportunity Zones (IRC 1400Z-2), eligible for capital gains tax deferral on qualifying investments. Learn more →

Hilton Head Island-Bluffton Market Summary

Hilton Head Island-Bluffton, SC is in a stabilization phase with 0.5% year-over-year appreciation, suggesting cooling demand and a shift toward balanced conditions. Affordability pressure is significant: the price-to-income ratio of 6.46x well exceeds the national average of 4.8x. Modest net positive migration (+393 returns/year) provides steady demand support. Climate risk is moderate (48/100) with manageable exposure. Rental yield of 4.53% is moderate, offering acceptable cash flow for leveraged investments.

Affordability

Affordability Score51/100
Price-to-Income Ratio6.5x (national avg 4.8x)
Median Household Income$81,015

Price Forecast Scenarios

12-month projection (Zillow ZHVF model)

Bear Case+0.3%
Base Case+0.5%
Bull Case+0.8%

Climate & Natural Hazard Risk

Hilton Head Island-Bluffton, SC's primary climate exposure is hurricanes (80/100). The composite climate risk score of 48/100 (Moderate) indicates overall risk with manageable exposure that should be factored into investment analysis. This market benefits from relatively low natural hazard exposure compared to coastal and wildfire-prone regions.

Source: FEMA National Risk Index

Get the full Hilton Head Island-Bluffton dataset

Migration flows, ZIP-level neighborhood data, full demographics, price history, and the Market Screener.