Investor-grade market analytics for Wisconsin Rapids-Marshfield, Wisconsin. Data from Zillow ZHVI, FRED, Census ACS, and FEMA NRI. Data through July 2026.
$236,903
+6.3% year-over-year
5.8%
gross annual
+6.1%
base case (Zillow ZHVF)
+6.1% year-over-year
25/100
LowNet migration: Top 47% nationally
In-migrants avg $49,428 AGI vs out-migrants $53,399
Opportunity Zone Market
4 ZIP codes in Wisconsin Rapids-Marshfield are designated Qualified Opportunity Zones (IRC 1400Z-2), eligible for capital gains tax deferral on qualifying investments. Learn more →
Wisconsin Rapids-Marshfield, WI is experiencing strong growth with 6.3% year-over-year appreciation, indicating a seller's market with robust demand. Affordability remains favorable with a price-to-income ratio of 3.57x, below the national average of 4.8x. Modest net positive migration (+12 returns/year) provides steady demand support. Climate risk remains low (25/100), favorable for long-term investment stability. Rental yield of 5.82% is moderate, offering acceptable cash flow for leveraged investments.
12-month projection (Zillow ZHVF model)
Wisconsin Rapids-Marshfield, WI's primary climate exposure is flooding (50/100). The composite climate risk score of 25/100 (Low) indicates overall risk reflecting favorable conditions for long-term real estate investment. This market benefits from relatively low natural hazard exposure compared to coastal and wildfire-prone regions.
Source: FEMA National Risk Index
Migration flows, ZIP-level neighborhood data, full demographics, price history, and the Market Screener.